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Observador x Vigor

editorial illustration

Editorial illustrations for Observador Lifestyle on Vigor's 1/4 milk bottles, how popular they were in the 70's Portuguese social scene and the overall fresh milk consumption - distributed by Vigor in glass bottles.
A cow eating grass with a field and a house in the background The milkman delivering milk, while a couple holds the glass bottles with their baby A group of people eating and drinking milk at a tavern